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Choumicha is a graduate in marketing & communication.

It is on the 2M Moroccan channel that Choumicha presented in 2000 its first culinary program Ch'hiwate Choumicha , a daily broadcast Monday to Friday in which Choumicha presents various and varied recipes to its viewers.

In 2003, she launched a second weekly program entitled Ch'Hiwate Bladi (or "The Delights of my country") broadcast every Saturday. It will travel Morocco to the most remote regions, to discover the treasures of Moroccan terroir cuisine.

In November 2011, she participated as a member of the jury at the International Festival of independent film in Brussels.

In 2012, she was producer-animator of culinary programs (daily 13 min and weekly 26 min) on 2m in Morocco, taken over in Italy on Babel TV subtitled with the title La Cucina di Choumicha 1. She presents in French the cuisine of Choumicha , broadcast in France on kitchen+2, subsidiary of the Canal+group. 2012 will also be the year of launching its range of Moroccan organic spice compositions under the Dar Choumicha brand.

Still in 2012, Choumicha participated in the famous Belgian program without fuss, on the program Fifty Degrés Nord broadcast on Arte Belgium, in an American program broadcast on the Own channel: Oprah Winfrey Network entitled Anna & Kristina's Grocery Bag (EN). She was invited as a member of the Jury of the Masterchef France program on TF1 in an episode that took place in Merzouga, in the middle of the dunes in the south of Morocco and for the final broadcast on November 8, 2012.

She is an active member of the International Movement Slow Food